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Thursday, September 29 • 2:20pm - 3:05pm
Managing Your Brand Reputation: 8 Keys to Success

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Brand Reputation Management has been a trendy buzz word in the world of marketing, especially with the continued ramp up of social media. Many business owners and managers fail to understand how a poor reputation can damage their company's sales. However, despite its current popularity, brand reputation management is not a new topic. Reputable companies of all sizes have always taken their reputation seriously. In the old days, it was called public or media relations. Today, brand reputation management is about actively managing the conversations about your company and the feedback you receive through all the forms of media. These days this typically occurs online. So what course of action should you take? This session will cover establishing a brand vision, brand monitoring, search engine prominence, social media PR, negative PR management, brand advocacy, reviews and recommendations and developing a culture of customer service.

Speakers
avatar for Susan Elder

Susan Elder

Senior Director of Marketing, Jenne
Susan Elder joined Jenne, Inc. in 2012 after 20+ years of experience in marketing and corporatecommunications and sales leadership positions for various companies and organizations. At Jenne, Elderleads the company’s marketing function which provides marketing programs and services... Read More →


Thursday September 29, 2016 2:20pm - 3:05pm MDT
Solana F Solana F